Brand Story | Changshin

ace making aces

Vision

The AceMaker

Mission

Creating progress ware*
by redesigning MX

*All things that enable the progress of people and the world,
including hardware, software, and humanware

Core Values

Changshin's core values are the fundamental values that all employees must continually pursue and put into practice, and the elements that shape Changshin's distinctive corporate culture.

Challenge

Pushing past the obstacles of
reality and never giving up until we achieve
what we set out to do

Grit

Focusing on the essentials and
following through to the end
with confidence

Cooperation

Creating synergy
together on a foundation of
trust and empathy

Innovation

Thinking deeply and building
a decisive lead through ambitious
goals and execution

Mutual Trust
& Respect

Embracing different values
and perspectives while focusing
on what we share

Logo

Brand Assets

Symbol

The Symbol represents the path of possibility and the people of Changshin, who never stop taking on challenges and achieving as they advance toward the acemaker

Logotype

The Logotype is a textual representation of the brand name. It can be used on its own to clearly convey the brand name where use of the Signature is limited, such as in complex content or graphic environments.

Signature

The Signature combines the Symbol and the Logotype according to fixed rules.
The size, position, and spacing of each element and the combination method cannot be altered at will.

Minimum Size

The minimum size requirement ensures that the logo remains legible and recognizable on smaller screens, including mobile devices. Adhere to this requirement to maintain a clear and consistent brand identity.

Symbol
- Screen
  40px
- Print
  12mm
Logotype
- Screen
  30px
- Print
  9mm
Signature
- Screen
  40px
- Print
  12mm

Emblem

The Emblem uses the Symbol to express Changshin's identity and aspirations. The square surrounding CSG signifies both a window looking out onto a wider world and a vision for the future. It reflects Changshin's resolve to press on toward becoming the world's best on the strength of deep insight, AX-centered digital transformation, and continuous technological innovation.

Minimum Size Actual minimum display size
- Screen
  48px
- Print
  14mm

Color

Primary Color

Infinite Blue is the core color representing the brand identity. It takes first priority in all brand expressions and may not be replaced at will with similar colors to maintain consistency.

Infinite Blue
#0F005F RGB 15/0/95 CMYK 100/98/0/15 PANTONE 2756C

Secondary Colors

Purple Blue, Cyan Blue, and White are used as secondary colors. They are applied within a range that harmonizes with the primary color, and Yellow may be used for key visual elements that require emphasis or for supporting text.

Purple Blue
#4B50F0 RGB 75/80/240
Cyan Blue
#00C8F5 RGB 0/200/245
White
#FFFFFF RGB 255/255/255
Yellow
#FFB40F RGB 255/180/15